In such a case, choose the pages with the best content and update them. Set up 301 redirects for the pages you do not want your audience to see and point them to the relevant key hubs. The key term here is ‘relevant.’ The 301 redirects should point to thematically relevant hubs. One of the coolest things about Google Analytics is its real-time reporting. It’s something GSC doesn’t offer, and it’s super useful for seeing the immediate effects of any changes you make or campaigns you run.

Semrush

Monitoring performance is a key part of SEO so you can make sure your efforts are working. Popular SEO tools like Clearscope and Ahrefs can cost hundreds of dollars per month—but what do you do when you’re trying to do SEO on a budget? Luckily, there are also a number of free SEO tools that can help you rank high on Google without breaking the bank. If you have more time than money, then it may be a good idea to manage your own SEO. It is a time-consuming process and there’s a lot to learn, so you may be better off outsourcing SEO.

• Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders.
• This saves me time when I’m trying to understand what makes top-ranking pages successful.
• Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more.
• Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using.

Regardless of your skill level, you can easily set up your account and start using the tool right away. It’s also available at various price points, making it accessible to businesses of all sizes. Plus, it’s enriched with a growing list of AI-based features, which are increasingly vital in the industry. All you have to do is enter a topic, brand, keyword or product related to your business.

An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams.

This tool is useful for beginners looking to assess their current standing and identify areas for improvement. SpyFu is an excellent competitive analysis tool that reveals the keywords your competitors are targeting, along with their ad strategies. This insight can help shape my approach, allowing me to identify gaps in my content strategy and capitalize on missed opportunities. This free Chrome extension is a lifesaver for monitoring broken links on my site. Check My Links crawls web pages and highlights broken links, allowing me to address them quickly.

What sets Content Harmony apart is its approach to content creation. It goes beyond simple keyword stuffing, offering deep dive analysis into search intent, competitor outlines, and even visual content requirements. It can also help you cite and link to authoritative sources, adding credibility to your content without endless manual research. Beyond just churning out content, Writesonic offers some solid SEO features like content gap analysis and automated internal linking. I also like that it helps with repurposing content across different channels and offers one-click publishing to WordPress and social platforms. And if you need search engine optimization, their SEO Mode lets you analyze your content against SERP competitors and optimize accordingly with their Surfer SEO add-on.

Dig into more keyword research data with Moz Pro

Google Search Console (GSC) is an excellent way for newbie webmasters to get started with SEO. This free service offered by Google is a powerhouse of data and insights, crucial for understanding and optimizing your website’s performance in Google search results. Finally, RankIQ does provide a free trial, but some users may prefer to test the tool before committing to a subscription. RankIQ is one of the best SEO solutions for content analysis. Its AI-powered content optimizer gives clear and specific guidance to writers on how to optimize their content for SEO. This can be particularly useful for those who are new to SEO or want to streamline their content creation process.

Clearscope integrates with Google Docs and WordPress, which makes it simple to refine content during the writing process. This tool helps produce top-performing SEO content that Google’s algorithm will like. With detailed SEO reports for website structure, page speed, and internal links, Screaming Frog integrates with Google’s platforms like Search Console and Google Analytics. While there are different types of SEO tools, they all offer insightful data to support more strategic SEO decisions. These include the usuals like Google Analytics, Search Console, and Semrush. AgencyAnalytics lets you set and track specific SEO goals for each client.

Best for Power Users

Your team can also access data on related search terms and queries for deeper insights. Easily expand your keyword research and targeting strategy with thorough lists SEO Anomaly of additional keyword ideas in Keyword Suggestions. Use the filters and sorting options to find the most relevant keywords for your content and project. Group by lexical similarity and add keywords to your Campaigns or Keyword Lists. Using the data analyzed through an SEO tool, a user can uncover opportunities to improve their website’s ranking.